Multidisciplinary Journal of Science and Technology

The importance of personal brand in business success.

Ziyodakhon Yusupova

co-author; student of Millat Umidi University; business management faculty (Pearson BTEC)

Mukhlisa Shukurillayeva

co-author; student of Millat Umidi University, Business Management faculty (Pearson BTEC)

Keywords: personal branding, build trust, sales growth, customer feedback/engagement, entrepreneurial strategic approach

Abstract

This article analyzes what business owners can achieve by building a personal brand and how pivotal a role it plays in business success. It also examines who should not be publicly developing a personal brand versus who needs it with a strategy of implementation. In order to provide the most significant insights, research findings, case studies, and real-life examples relating to the topic have been provided. 

References

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