Multidisciplinary Journal of Science and Technology

ОРГАНИЗАЦИОННАЯ КОНКУРЕНТОСПОСОБНОСТЬ: ФАКТОРЫ, МЕТОДОЛОГИЧЕСКИЕ ПОДХОДЫ И НАПРАВЛЕНИЯ ДАЛЬНЕЙШИХ ИССЛЕДОВАНИЙ

Карева Оксана Александровна

Магистр. Тольяттинский государственный университет

Keywords: организационная конкурентоспособность, конкурентное преимущество, внутренние факторы, внешние факторы

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Abstract

В статье рассматриваются ключевые концепции и подходы к пониманию организационной конкурентоспособности в контексте современных исследований. На основе анализа научных работ, выделены основные факторы, влияющие на конкурентоспособность организаций, как внутренние, так и внешние. Особое внимание уделено теоретическим подходам М. Портера и Дж. Барни, а также современным дебатам о многомерности и методах измерения данного конструкта. Статья подчеркивает необходимость дальнейших эмпирических исследований для уточнения методологии измерения конкурентоспособности и выявления ключевых драйверов, определяющих успешность организаций в разных контекстах.

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