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ZENODO
Published
2025-06-01
Section
Articles
How to Cite
How to Cite
METHODOLOGICAL ASPECT OF ORGANIZATIONAL METAPHORS
Dauletmuratova Gozzalkhon Kobeysin kizi,
2nd year master's student in the specialty "Management of educational institutions"
Agaronyan Anaida Aleksandrovna
Candidate of pedagogical sciences, associate professor of the department of "General pedagogy" of the National Pedagogical University named after Nizami
Keywords: organizational metaphor, methodology, cognitive framing, symbolic analysis, interpretive paradigm.
Abstract
Organizational metaphors are powerful cognitive tools used to conceptualize and analyze complex institutional dynamics. Far beyond literary devices, metaphors shape the way we understand structures, roles, cultures, and processes within organizations. This article explores the methodological dimensions of employing organizational metaphors in research and practice. It examines how metaphors frame perceptions, guide analytical inquiry, and influence strategic decisions. Drawing upon the foundational work of Gareth Morgan and others, the paper discusses the use of metaphor as both a heuristic and diagnostic device. Additionally, it explores limitations, contextual variables, and ethical considerations in metaphor-based inquiry. By elaborating on how metaphors operate methodologically, the paper contributes to more nuanced, reflective organizational studies and enriched decision-making processes.
References
1. Morgan, G. (2016). Images of Organization. Sage Publications.
2. Lakoff, G., & Johnson, M. (2010). Metaphors We Live By. University of Chicago Press.
3. Tsoukas, H. (2011). The Missing Link: A Transformational View of Metaphors in Organizational Science. Academy of Management Review, 16(3), 566–585.
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5. Schön, D. A. (2013). Generative metaphor: A perspective on problem-setting in social policy. In A. Ortony (Ed.), Metaphor and Thought (pp. 137–163). Cambridge University Press.
