Multidisciplinary Journal of Science and Technology

The impact of social media marketing on consumer behaviour.A study of the fashion retail industry

Inomjon Qo'chqorov

Teacher at millat umidi university

Shokhijakhon Bakhshilloyev

Student at Millat Umidi University

Keywords: onsumer Behavior, Fashion Retail, Social Media Marketing, Digital Era, Case Study.

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Abstract

In the highly competitive and fast-paced fashion retail sector, "The Impact of Social Media Marketing on Consumer Behavior" is especially crucial. In this digital age, where a growing percentage of consumer contacts take place online, the study's conclusions have significant retail industry  for the fashion business. Research is the study of novel and efficient strategies to draw in and keep customers. This enables fashion brands to customize their advertising to appeal to their target market. The interdependence of action is emphasized by research on advertising, social media platform engagement, and consumer decision-making in relation to powerful people's impact. FashionVibe,TrendStyle, StyleSense, and GlamorLook case studies emphasize the value of genuineness, platform-specific tactics, influencer collaborations, and personal stories.

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